Almost every business is dependent upon technology and computers to some degree. IT managed service providers are emerging in greater numbers and can take the financial burden out of maintaining a large IT department from a medium to small business, as well as make economic sense for the large business. Almost every business owner knows about managed dedicated servers for web hosting and it is a small leap from there to other types of IT services.
With almost every business dependent upon computers in some degree IT staffing costs for the business or corporation can be substantial. Services that are managed, release the owner from the necessity of maintaining a staff dedicated only to IT and instead allow them to focus on the main purpose of their business which is making money. Managed services can be budgeted for as they are predictable costs for both the provider and the client.
Almost every business uses their IT department in a different way and a managed solution allows the company access to experts in their area without the expense of attempting to locate and retain these experts. Providers are finding the idea of managed services attractive as well since they gain the added benefits of a stable and predictable income as well as familiarity with each client which usually results in better service.
The success of any IT managed service providers business depends upon the market sector targeted and the amount of preparation and marketing the provider is willing to do. Some sectors are obvious targets for managed services and the potential client base is predisposed to accept these services. There are also government regulations that should be included in the planning stages to make the transition easier upon the provider.
Security as a managed solution is a large market and because of the specialized knowledge and software needed to provide IT security. Potential clients are highly receptive to this type of managed service. Data storage, server provision and off site data backups are also fertile grounds for managed services as the potential clients have far fewer objections to overcome when contracting for these services. This is not to say these are the only potential services possible to manage and establish as fixed costs but simply the easiest to begin with.
Managed servers have been around for years and the clients view these as cost effective solutions for server hosting wherein they need only worry about what their site will provide and not the IT end of their online presence. As outsourcing specialized technical jobs becomes more common there will undoubtedly be less resistance to any type of managed services. It makes more sense for the company and provides a stable income for the excellent service provider.
Software as a service, desktop as a service and many other IT services have introduced a new market for the provider and cost effective solutions for the business which may be required to maintain many machines and deploy software over multiple branches as in the case of a corporation. While IT managed service are not yet the preferred solution for every company they are becoming increasingly more accepted by service providers as well as companies of all sizes.
With the right amount of marketing of the correct type it has been possible for service providers who formerly worked on an as needed basis to shift their focus to providing managed IT services. The benefits for both the service provider and the client are multiple. Once a client has been secured, those first months of service can cement customer loyalty.
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